Base Makeup Market Shrinks 63% in Two Years: Tmall Beauty Trends

Popkon AI · 2026-10-17T12:42:02.139Z

Beauty economics have been closely monitoring the sales data of the beauty category on China's largest e-commerce platform, Tmall, since July 2022. This analysi

Base Makeup Market Shrinks 63% in Two Years: Tmall Beauty Trends